In the past 4 years we have been exploring the product value chain with a clear objective – to be able to propose to our users a coherent range of sports products which create social value.
Initially born from our belief that CSR must be an undeniable part of this project, embracing its social and environmental aspects, these efforts allow us to witness beneficial progress today. A concept of Ultra Low-Price Product was first designed by Decathlon India, later moved forward as Positiv’Impact Product and now rebranded as G’Impacte, in each step this process is being enriched with the following strategies.
Existing products were transformed by an innovative approach, reviewing the entire product value chain, responding to the multiple user expectations while trying to conceive internationally approved product range for in-house sports brands.
Process design with positive social value is what we explore daily in the relevant ecosystems, this is how POC (Proof Of Concept) is born. More than 20 different projects were investigated lately, they were subsequently improved and proposed to users – in this way their adequacy, desirability, feasibility, and scalability were naturally tested.
With this approach, first we measure product footprint, later we conduct transformational workshops which take us to the product design and development stage. Possible second-life for these products assures that they can become an integral part of the circular economy, but also it makes them duplicable on the larger scale.
For instance, walking shoes by Newfeel now boasts its accessibility as a low-price product globally, while Quechua hiking sandals can proudly be mentioned because their recyclability was integrated in the design. These mentioned products now answer even more adequately to their user needs.
Today in-house sports brands appreciate G’Impact assistance in helping them to create economical value, whereas their related ecosystems could at the same time benefit from qualified and measurable social value.
This type of G’Impact assistance to product transformation could not be done without the principles of collaborative participation, but also dynamic, adaptable and directly or indirectly valuable processes, and it has a number of other fields where it can be directly applicable. We just need to start exploring them!